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How was Geedup found by Joey Bada$$?

During his sold-out Melbourne gig, New York musician Joey Bada$$ was photographed wearing a Geedup T-Shirt.You might be wondering how an Australian-based apparel company could collaborate with such a great artist.Today, a link was struck through one of Geedups’ American brand ambassadors. The company got to know Joey by learning about his experiences and background. …