Instagram is a dynamic and versatile platform that gives you different ways to publish your content, reach your audience, promote your business, and create a strong follower base. Although Instagram is famous for reels, it also offers an IGTV video option, which is an effective game changer that allows you to post long-form videos in an engaging way and show in-depth content. IGTV content allows brands to connect with followers in a more immersive and extended format. Creating IGTV content is not as tough as you may think, it’s simple, easy to create, less fancy, and more in-depth.

Using IGTV, you can build a unique brand identity, collaborate with other brands, show your products and services in-depth, and take your Instagram presence to the next level. However, if you don’t have complete knowledge of IGTV and how to use it, we have a solution for you. In this blog, we will discuss what IGTV is, its requirements, and how you can use it to showcase your brand content better. 

What is IGTV and its Requirement Checklist?

IGTV or Instagram TV is a valuable and dynamic Instagram feature that allows users to post long-form video content of a maximum of 60 minutes to connect deeply with the audience by providing in-depth content. The videos are generally vertical and full screen, which enhances the user experience and improves its visibility. Besides that, unlike stories, IGTV videos are not limited to 24 hours only; they will stay on your profile unless you delete them. More than 26% of marketers currently use IGTV, and those marketers have experienced 300% growth in their business. Have a look at the requirement checklist for IGTV videos:

  • Video length – 1 minute to 60 minutes (maximum 15 minutes when uploading from mobile and 60 minutes from the web)
  • Video Format: MP4
  • Video File Size: 650MB for less than 10-minute video and 3.6GB max for 1 hour video
  • Orientation: Both vertical and horizontal
  • Cover size: 420×654 pixels
  • Minimum resolution: 720 pixels
  • Video aspect ratio: 9:16 for vertical, 16:9 for horizontal

How can Businesses Use IGTV Videos to Grow on Instagram?

Choosing the right type of content for IGTV is crucial to staying relevant, educating the audience, increasing engagement, and connecting with the audience on a deeper level. If you think your profile does not have enough reach to help your IGTV go viral, consider buying cheap Instagram likes to help your profile gain more traction and be easier to find. Check out the best content ideas for IGTV:

Create a Video Series

The most popular content idea for IGTV is launching a video series and creating a TV-like experience for your audience. You can pick a particular topic or theme related to your niche and create a compelling video series/episodic video based on that. Video series is an evergreen content that stays relevant and resonates with your audience for a longer time. When you create and launch an intriguing, exciting, and engaging video series, your audience is likely to come back to your profile for more, which increases views, likes, and other engagement metrics. For example – if you are a fitness brand, you can start a video series with the title “Wellness Sundays,” where each Sunday, you can share some tips and suggestions related to workout, fitness, diet, yoga, meditation, self-care, etc.

Share How-To Guides & Product Tutorials

2,200+ Product Tutorial Stock Illustrations, Royalty-Free Vector Graphics & Clip  Art - iStock

How-to guides and product tutorials are the most common and crucial IGTV video content that helps brands connect with the audience and share some useful information. You can include a video of how to use a particular product and in how many ways. People who purchase your product can have a view of it and get complete information on the correct usage of the product. For example, if you are a cosmetic brand, you can post makeup tutorials of different types and use different products.

Show off your product or service in action

If you’re selling a product or offering a service, the best way to present your brand is to create and post a video of the same. Start with a mini-introduction, then include the problem or pain point, and then how the product/service solves the problem. Also include product demonstration, including its features, benefits, usage, structure, etc., in the form of storytelling. You can add videos of people using your products or taking your services and how they improve their lives.

Stream an Event

If you host seminars, webinars, launch events, functions, conventions, etc., IGTV allows you to showcase the complete events to your Instagram audience in a simple way. You can either record the complete event and add it in IGTV format, or you can even live stream it and post it as an IGTV video on the profile. This exposes your events and activities to people who cannot attend them and increases Instagram engagement. 

Publish intriguing interviews

Most Common Questions Asked During A Non-Technical Interview | AMCAT Blog |  Job success tips

Publishing intriguing interviews helps you show the human side of your brand and make your brand look authentic and reliable. Invite influencers, creators, and renowned people who are relevant in the industry, host a talk show or podcast, and talk to them about their thoughts and experiences. This helps your audience connect with your brand on a personal level and show engagement. Try to extract some unique and useful information from the interviewees that can educate people on various topics. 

Team introductions or Q&As

You can add team introductions or Q&As in the form of IGTV content to interact with the audience. In a team introduction, simply create a video of various employees from your company and ask them to speak about their working experience, what they like most about the company, etc. In Q&A sessions, collect the queries and questions from the audience, either by putting a story or in the comment section of a post. Create a detailed video of answering the relevant questions and post it in the IGTV format. 

Take your audience behind the scenes

How to Use TikTok for Etsy | A Beginner's Guide - Marmalead

Your audience would love to get a sneak peek into behind-the-scenes of your brand or business, including video creation, product manufacturing, brainstorming sessions, how your employees work, workspace tours, etc. This helps you connect with your audience on a personal and emotional level by presenting the human side of your brand. The brands that post more behind the scenes have a high chance of building trust with the audience and turning them into devoted followers. 


In conclusion, we can say that IGTV is one of the key elements in your Instagram marketing strategy. It allows you to create video series, in-depth tutorials, how-to guides, etc., show launch events, publish interviews, etc., allowing followers to connect with your brand personally. With IGTV content, you can show important and engaging content in an interactive way, hook your audience’s interest, and take your Instagram presence to the next level. Understand your audience and use the best IGTV practices to create compelling long video content. 

Written by

Samantha Walters

Hi! I am Samantha, a passionate writer and blogger whose words illuminate the world of quotes, wishes, images, fashion, lifestyle, and travel. With a keen eye for beauty and a love for expression, I have created a captivating online platform where readers can find inspiration, guidance, and a touch of wanderlust.