lingerie brands in pakistan

Luxury lingerie has always been associated with confidence and empowerment. From the early days of corsets to the modern-day push-up bras, lingerie has enhanced a woman’s beauty and self-esteem. Over the years, luxury lingerie has symbolised femininity, sensuality, and elegance.

With the rise of social media and influencers, the demand for luxury lingerie has increased significantly. Pakistan, being a conservative country, was slow to embrace this trend. But, in recent years, there has been an emergence of homegrown luxury lingerie.

Impact of Social Media

Social media has played a vital role in promoting and increasing the demand for luxury lingerie in Pakistan. With the rise of 

  • fashion bloggers
  •  influencers
  •  Celebrities

People are now more aware of international trends and styles. This has led to increased demand for designer lingerie brands from Pakistan.

Moreover, social media platforms like Instagram have given homegrown lingerie brands a platform. To showcase their products and reach a wider audience. These platforms have also enabled these brands to

  •  connect with potential customers directly
  • eliminating the need for intermediaries 
  • reducing costs.

The Rise of Luxury Brands in Pakistan

In recent years, many local entrepreneurs have taken a leap of faith and introduced luxury lingerie brands in Pakistan. These brands offer high-quality, stylish, and comfortable lingerie explicitly designed for Pakistani women.

One such brand is Enamour Lingerie,” founded by Amna Niazi in 2017.

 The brand creates modern and traditional designs using locally sourced fabrics and materials. 

Another well-known brand is “Nisa Lingerie,” which was founded by Neha Mankani in 2017 as well. This brand offers a range of lingerie that caters to all sizes, body types, and skin tones.

Other notable luxury lingerie brands in Pakistan include 

  • Silk & Lace
  • Sashay Lingerie
  • Cherryberry Intimates.

 These brands not only offer a variety of lingerie styles but also promote body positivity and inclusivity through their campaigns and designs.

Why Pakistani Women are Embracing Luxury Lingerie?

The emergence of luxury lingerie brands in Pakistan has brought about a cultural shift in the perception of lingerie. It is no longer seen as an undergarment but as a statement piece reflecting a woman’s personality and confidence.

Furthermore, these brands have also made lingerie more accessible to Pakistani women. In the past, most women would rely on family members or friends travelling abroad to bring them luxury lingerie from international brands.

Local Brands

 Local brands are now offering similar quality and designs. Pakistani women no longer have to wait for their next trip abroad to update their lingerie collection.

Moreover,  brands have also introduced sizes and designs that cater to the needs of Pakistani women. Most international brands often provide limited sizes that do not accommodate the curvier body types of South Asian women. Local brands offer a more comprehensive 

  • range of sizes 
  • styles

 so Pakistani women feel more represented and included in luxury lingerie.

This has also contributed to the boost in confidence and empowerment among Pakistani women.

Challenges Faced by Luxury Brands

Despite their growing popularity,  they face a few challenges unique to the country’s culture and market. The conservative society often views lingerie as taboo. Making it difficult for these brands to advertise and promote their products.

Moreover, the need for more awareness and education about lingerie among women is also a hurdle for these brands. Many Pakistani women must know their correct bra size. Understand the importance of investing in good quality lingerie.

Another challenge luxury faces in Pakistan is the availability of

  •  sourced materials 
  •  fabrics

This results in higher production costs and makes it difficult for these brands. To compete with international brand’s pricing.

Future Outlook for Luxury Lingerie Brands in Pakistan

Despite the challenges, the future looks promising for lingerie brands in pakistan. With increasing numbers of women embracing and demanding high-quality lingerie. These brands have a vast potential for growth and success.

Moreover, as society becomes more open-minded and educated about the importance of

  •  self-care 
  • self-love, the demand for luxury lingerie is only expected to increase.

Additionally, with the rise of e-commerce in Pakistan, these brands have a wider reach and can cater to customers nationwide. This has also made it easier for them to promote their products through social media platforms and reach a larger audience.


In conclusion, the emergence of lingerie has revolutionised the country’s perception of lingerie. These brands offer 

  • high-quality
  • stylish lingerie
  •  promoting confidence
  • body positivity

inclusivity among Pakistani women. 

Despite facing challenges, the future looks bright for luxury brands. As they continue empowering women through their products and campaigns.

If you’re a Pakistani woman looking to invest in luxury lingerie, check out the fantastic local brands mentioned above. They offer a range of designs and sizes and provide an opportunity to support and empower fellow Pakistani entrepreneurs. So why wait? Let’s embrace our confidence with luxury lingerie!