Put yourself in your customer’s place for a moment. They’re looking for a specific product or service online, and a few companies offer the same thing, including you. They’ll be looking at the websites of these companies to determine which one they’ll trust to make an initial contact with, or even a purchase from. How will they make their choice? Of course, there are several factors to consider, such as price, customer service, and availability. But what about image? It’s just as important – especially on the web!
Indeed, a link between the web design and the degree of trust is automatically created in the mind of the Internet user. Like a competition, a bad design will scare them away. Because it associates the design as reflecting the level of professionalism, seriousness, and quality.
If you neglect it, your visitors will not take the risk of going any further for fear of being disappointed by the quality of the product or worse!
Visitors give more credibility to a website with an attractive visual. It must then represent your image, be current, and ensure your reliability. This statement is based, among other things, on the fact that Internet users take about 3 seconds to judge a website. After that, they will leave fairly quickly if you have not convinced them. The web design then embodies this role.
How do you know if your website has a strong and adequate image?
By following these few tips from O2, the best web design company in Dubai, you will subtly influence your target audience, especially in the highly competitive UAE market.
Any Web Design Company in Dubai Must Ensure Consistency
The appeal of a website is similar to any form of aesthetics; that is to say, it communicates a message. During a job interview, for example, the recruiter will focus on a candidate’s appearance. If he has the choice, with equal skills, between a person wearing a neat outfit and another neglecting his appearance, his decision will probably go towards the former. The same goes for your website!
Its design should communicate your brand image and be consistent with your company’s colors and other visuals.
O2, a leading web design company in Dubai and Abu Dhabi, recommends that you stay sober about the typography used. Indeed, using too many different fonts makes reading more difficult and gives the feeling of a site designed by an amateur. Among other things, you should ban fancy and difficult-to-read writing. The most commonly
used typography for a site and facilitating reading are Google fonts: Arial, Verdana, Helvetica, Open Sans, Ubuntu, Serif, Trebuchet MS, etc.
Graphic consistency between the various pages of the site is essential. To create a sense of stability, the design must respect the established graphic charter and present recurring elements. By mixing different styles and atmospheres, you will only lose the prospect. Choosing a web design company in Abu Dhabi that unifies design colors and styles will reinforce your brand image and ensure immediate recognition by Internet users.
This way, the visitor will feel that your company is real and reliable. In addition, a modern and well-designed graphic design suggests that the web design company in Abu Dhabi is doing well financially, which increases the feeling of trust in a potential customer.
The Selection Of Quality Photos Is Essential For a Top Web Design Company in Abu Dhabi
High-quality images on the website are essential. By choosing pixelated images with poor definition or lower quality, you give the impression that your company is not competent. Show your attention to detail by choosing unique and professional-looking photos and visuals.
What’s more, your photos will have greater value if they have an interesting composition related to your field or subject.
Ensuring Readability Is a Core Feature Expected From The Best Web Design Company in Dubai
There is nothing more frustrating than an unreadable website for a potential customer who will rush to leave the page. Make it easy for him, the information he is looking for must be within his reach and easy to understand. To do this, your text content must be organized as follows:
Start by segmenting your texts. They should have a title and subtitles to distinguish each section. These titles and subtitles should be explicit so that the reader can find what they are looking for at a glance.
Then check that the colors of your texts are readable and pleasant. Forget light green on a white background for example, which makes the text very difficult to read and is harsh on the eye.
Therefore, we favor the fonts which allow easy reading.
Well-thought-out Animations
Animated content is more eye-catching than static content. As a result, you can integrate animated elements such as carousels or animation effects into your texts. However, be sure to measure your animations sparingly.
No need to put GIFs everywhere. Indeed, too much animation kills the animation. A web page presenting a design that moves in all directions will only scare away future customers who will feel distracted by all these visuals.
Create a Website With a Responsive Design
In the digital age, it is impossible to make a website without taking into account that 75% of searches on the net are done on a smartphone or tablet. Not developing a responsive website is taking the risk of losing a large majority of your customers.
There is nothing more unpleasant than viewing an unreadable and half-cut website on a mobile device.
Ensure your website is mobile-friendly if you don’t want your users to go elsewhere.
Let The Best Web Design Company in Dubai Enrich Your Business
Your web design is the first element that influences and determines the decision-making of customers. It should not be neglected in any case since it is a powerful sales tool. It is an integral part of your comprehensive communication strategy.
Thus, the Internet user who easily finds what he came looking for will have a higher chance of staying longer on the website. And even of coming back to consult your pages or to buy your product or service.
O2 is well aware that there is no room for slacking off in the UAE market, As the top web design company in Abu Dhabi and Dubai, we’re committed to reaching your business to the summit because we believe that your success is a cornerstone of our success.
