Point of purchase marketing involves promoting products and services at or near the checkout area of a business. You can hire printing services to design and create high-quality graphics, displays, and cases for your brick-and-mortar store to increase sales. Online stores display ads and pop-up prompts to customers before they complete an order to encourage them to buy a specific product. Here are some point of purchase marketing materials to include in your business:
Print Displays
Point of purchase marketing materials are designed to attract customers, retain their attention, and influence purchasing decisions. The materials are positioned near or at the checkout counters, on shelves, and in other high-traffic areas within the store. You can hire printing services to help you create free-standing structures and floor displays that showcase products. Endcaps with marketing and promotional materials are effective for shelves and displays at the end of aisles.
Countertop displays can be placed on checkout counters to influence impulse purchases. Displays usually feature printed materials featuring high-quality graphics of the products and services. Small signs also provide product highlights. Professional designers will help you create signage, such as posters, banners, and stickers featuring product information and promotional offers. Point of purchase print displays are easy to install and replace, making them a good solution for promoting new products.
Promotional Items
You can use promotional materials like brochures, flyers, and coupons at your restaurant, storefront, or office. Such materials accompany displays and offer more information about the products and services you want to promote. Brochures feature details about your business, mission, goals, accomplishments, products, and services. You can also provide contact information and QR codes for visitors to scan to access your website or other resources.
Add coupons to your point of purchase displays to inform customers of existing discounts, bonuses, and promotions that may lead to unplanned purchases. Flyers can be used to promote upcoming products, events, and offers. Promotional materials help to draw attention to these special offers, educate customers about new or featured products, and enhance brand visibility. If your business sells a range of products, use the flyers to highlight a specific product each week.
Packaging Enhancements
Custom product packaging allows your business to add marketing information to your products that stands out on shelves and in retail stores. Professional designers will help you create unique packaging or branding to improve your product visibility. They will use the design across other products to replicate the packaging display throughout your store. Use stickers and labels featuring premium graphics and clear, concise information on your packaging. Add contact information and links to your website and store to encourage customers to interact more with your brand.
Packaging enhancements provide visual aesthetics and give buyers more details about the product. If the product has a discount, add a sticker that indicates the former and new prices and how much buyers will save. You can also use packaging enhancements to highlight new ingredients in specially formulated products. Design long-lasting packaging that can be repurposed for other uses to prolong the exposure of your marketing messages.
Find Reliable Printing Services
Point of purchase marketing materials target customers in a purchasing mindset and help to increase sales conversion rates. You can work with a print shop to create custom marketing and promotional materials for displays, flyers, banners, and posters. Contact a printing company today to learn more about designing and producing custom point of purchase marketing materials.
